Milolo is a Malaysia-based designer-toy and blind-box brand/store built around the thrill of surprise collectibles. It curates limited-edition figures, exclusive drops, and homegrown local IP releases, turning unboxing into a community experience through pop-ups and events. The brand has been expanding its retail presence (including Central i-City) and recently drew 300 participants for a Malaysia Book of Records blind-box unboxing event—making it a buzzy hub for pop-toy culture fans.